BYSTRO is SANIPEX GROUPs’ latest venture into the Kitchen Lifestyle market, reflecting our unwavering commitment to providing customers with high-quality and innovative products for residential settings.

With 12 years of industry experience, Tarek Gergoes, Category Manager for Kitchen Lifestyle, shares his insights into the BYSTRO brand.


Why did SANIPEX GROUP decide to enter the Kitchen Appliances market?

We are a leading provider of Bathroom, Outdoor Living, and Lighting solutions in the UAE and beyond. We decided to add Kitchen Lifestyle products as customers know and trust our brand, and we knew that we could make products that would be superior yet affordable, compared to what is available in the current market.

One key factor that sets BYSTRO apart from other retailers is our focus on creating high-quality kitchen appliances. We understand that functionality is important in the kitchen, particularly for those who prefer a practical and enjoyable space to cook and host. That’s why we went the extra mile to introduce the BYSTRO brand to our portfolio.

Can you tell us more about the BYSTRO collection?

The BYSTRO collection brings a blend of exceptional style and functionality to the heart of the home. Expertly crafted and in line with the latest European design trends, BYSTRO offers a range of premium appliances that deliver an enhanced experience for every occasion. These appliances include cooking hobs, ovens, refrigerators, wine coolers, freezers, dishwashers, washing machines, microwaves, and more. This allows customers to source all the appliances they need for their kitchen from a single brand with ease and in turn, help simplify the purchasing process ensuring brand consistency.

This reassures customers that they are purchasing a product that’s designed to last and perform to full capacity long-term.

How does BYSTRO stand out in comparison to its competitors?

We use cutting-edge technology and materials to create products that are efficient, reliable, and easy to use. This commitment to innovation allows BYSTRO to stay ahead of the curve and meet the ever-changing needs of our customers.

BYSTRO products are sleek, contemporary, and stylish, making them an excellent fit for any contemporary kitchen. The brand offers a variety of finishes, colours, and styles, so customers can find the perfect look for their home.

BYSTRO products are made with the highest quality standards. We use sturdy materials and rigorous testing to ensure that our products can withstand everyday use.

SANIPEX GROUP has a strong commitment to delivering excellent customer service, and this also extends to the BYSTRO brand. A fantastic service we offer to our customers is the option to test out BYSTRO kitchen appliances first-hand in our training facility in Jebel Ali, Dubai. Here, visitors can sample culinary delights cooked by our in-house chef, Billy. In terms of sales, our customers can expect prompt, responsive, and effective service. Our Jebel Ali warehouse holds a vast amount of stock, which means customers can receive their products faster than our market competitors.

BYSTRO products are designed with sustainability in mind, using energy-efficient technologies and environmentally friendly materials in our products where possible. This commitment helps lower our customer’s carbon footprint, as well as our own.

What solutions can SANIPEX GROUP offer for the kitchen? 

At SANIPEX GROUP, we care about our customers and are always looking to exceed their expectations and fulfill their needs while providing them valuable insights on the latest trends, and that stretches to the Kitchen Lifestyle category. When customers visit our showrooms, we are there to welcome our guests and suggest a range of kitchen lifestyle products that they may require from our own BYSTRO brand as well as other high-end European-designed brands including:

SANIPEX GROUP offers a range of high-quality, durable cookware from top brands such as Risoli, such as pots, pans, and other cooking vessels made from durable materials like cast iron and non-stick coatings.

Small Kitchen Appliances
Small appliances from European-designed brands such as Bugatti – blenders, juicers, toasters, and coffee machines are all included in the range.

Glassware and Serving Ware
Glassware and serving ware from designer brands like Spiegelau and XLBloom our offered if the customer is looking to entertain in their kitchen or dining area. Products include wine glasses, champagne flutes, beer glasses, serving plates, and platters.

With plans to expanding its offerings for its customers, SANIPEX GROUP is launching an exciting new range of small kitchen appliances for residential spaces in 2023.